Martha Lees →
Associate Creative Director

I am a Copywriter from New Zealand, based in Los Angeles.

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EXPEDIA ~ MADE TO TRAVEL

After years of just doing performance marketing, we re-launched Expedia with a new brand platform: Made to Travel.


︎ See project
Re-brand, TVC, OOH



ECOS

Instead of trying to convince everyone to buy ECOS, we made the whole campaign about convincing one random dude named Max to buy them.


︎ See project
Activation, OOH, TikTok, Instagram


CLOROX

Clorox wipes can clean literally anything.

Introducing Clorox Trash Juice Wipes, Clorox Diaper Drip Wipes, etcetera.


︎ See project
TVC, Digital, Instagram



ROBINHOOD

Making Zoomers interested in investing (which I wish someone did for me because compound interest :’)


︎ See project
TikTok


FFUPS

FFUPs is like puffs spelt backwards, but wrong.

︎ See project
Naming