Super Abuelita
Travel is cheaper when you bundle a flight and hotel with Expedia. To bring this savings message to life, we didn’t mention deals or prices.
Instead we brought a use case to life, telling the story of a big family headed by larger-than-life matriarch. The only way they can convince their abuelita to take a break is to book a trip to a faraway resort, which is made possible by Expedia.
Almost everyone has this one thing in common: an iconic grandma.
My role: Associate Creative Director / Copywriter
Partner: Nico Cortinove
Director: Ben Dean