Super Abuelita

Travel is cheaper when you bundle a flight and hotel with Expedia. To bring this savings message to life, we didn’t mention deals or prices.

Instead we brought a use case to life, telling the story of a big family headed by larger-than-life matriarch. The only way they can convince their abuelita to take a break is to book a trip to a faraway resort, which is made possible by Expedia.

Almost everyone has this one thing in common: an iconic grandma.

My role: Associate Creative Director / Copywriter

Partner: Nico Cortinove                        

Director: Ben Dean