Clorox

Clorox wanted people to know that their new wipes can clean anything. LITERALLY anything.

Instead of saying that (boring), we showed it by making up a bunch of ridiculously specific Clorox wipes labels. The more niche and absurd, the clearer it became—this product is perfect for everyone and everything.

For TV, I wrote hundreds of hyper-specific fake Clorox wipes, and we created a surreal universe where people have cabinets full of wipes for every occasion.

And we created some pretty bonkers social-first versions using UGC

My role: Copywriter

Partner: Ryan Dowling

Directors: Si & Ad