ECOS

ECOS, a climate-positive cleaning brand, wanted Gen Z to try their new Plastic-Free Laundry Sheets. Instead of targeting a whole generation, we targeted one person—Max, a random Zoomer from Portland.

We stalked Max across the internet and even his neighborhood, flooding TikTok with 40+ videos in a week and turning everyone’s For You Page into a For Max Page.

ECOS.com became our campaign website

Our troll-jan horse convinced millions of young people to join ECOS’ cause

✲ 2.2M Views on #ecos4max hashtag

✲ 1.8M Views across all TikTok content

✲ 100K Engagements on TikTok creator content

✲ Featured in AdWeek “Marketing Morsels”

✲ Ad Age Small Agency of the Year Featured Work