Super Abuelita

Almost everyone has this one thing in common: an iconic grandma.

Travel is cheaper when you bundle a flight and hotel with Expedia. To bring this savings message to life, we didn’t mention deals or prices.

Instead we brought a use case to life, telling the human story of a big family headed by larger-than-life matriarch.

The only they can convince their abuelita to take a break is to book a trip to a faraway resort, which is made possible by Expedia.

Role: Associate Creative Director / Copywriter
Agency:    Expedia Creative
Team:    ACD/Art Director ~ Nico Cortinove
   Director ~ Ben Dean
   VP Creative ~ Kevin Tenglin & Luke Harris
ECD ~ Mike McCommon
Creative Directors ~ Bruno Barbieri & Diogo de Souza Valim