Martha Lees →
Associate Creative Director

I am a Copywriter from New Zealand, based in Los Angeles.

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Super Abuelita



Almost everyone has this one thing in common: an iconic grandma.

Travel is cheaper when you bundle a flight and hotel with Expedia. To bring this savings message to life, we didn’t mention deals or prices.

Instead we brought a use case to life, telling the human story of a big family headed by larger-than-life matriarch.

The only they can convince their abuelita to take a break is to book a trip to a faraway resort, which is made possible by Expedia.








Role:                Associate Creative Director / Copywriter
Agency:          Expedia Creative
Team:              ACD/Art Director ~ Nico Cortinove
                         Director ~ Ben Dean
                         VP Creative ~ Kevin Tenglin & Luke Harris
                          ECD ~ Mike McCommon
                        Creative Directors ~ Bruno Barbieri & Diogo de Souza Valim