Martha Lees → Copywriter

I am a Senior Copywriter from New Zealand, based in Los Angeles.

About
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Born in Scotland. Raised in New Zealand.
Living in Highland Park, Los Angeles.

I’m a copywriter who has worked on brands like
Expedia, Apple, Sony, Robinhood, Hyatt and Levi’s.

When I’m not working, I’m writing short fiction,
reading, and walking my dog Mo.

I’m philosophical, creative, and earnestly curious.
My favorite sport is debate. I love people and am
interested in the human experience.


MARTHA’S COPYWRITING PRINCIPLES©


→ Never use “solve” instead of “solution.”
→ Ask myself, constantly, “will people actually pay attention to or care about this.”
→ No meaningless, strategy-like filler copy.
→ Constraints are good, that’s where truth is.
→ Don’t say the word “wordsmith.”
→ Always pitch something funny.
→ Work hard right until the end.

WORK EXPERIENCE


Senior Copywriter, Jan 2023 - now
→ Expedia Group, Los Angeles

Senior Copywriter, Nov 2021 - Jan 2023
→ Rosewood Creative, Los Angeles

Senior Copywriter, Jan 2017 - Nov 2021
→ FCB, San Francisco

Creative, Jan 2016 - Jan 2017
→ Calibrate, Auckland

SELECT CLIENTS


Entertainment → Apple TV+, Sony
Tech → Robinhood
Apparel → Levi’s
Sport → HOKA, ASICS
Travel → Expedia, Hyatt, QANTAS Airways
CPG → Clorox, Ghirardelli, FFUPS

:~P


Sun: Virgo / Moon: Sagittarius / Rising: Libra
Enneagram: 4w3
Myers-Briggs: ENTP


MARTHALEES@GMAIL.COM