Born in Scotland. Raised in New Zealand.
Moved to California at age 20 for an internship
and somehow I’m still here.
I’ve made TV spots, come up with weird social-first campaigns,
and written thousands of OOH headlines for brands like
Expedia, Apple, Beats by Dre, Sony, Robinhood, and Levi’s.
My work has recieved praise in the form of awards
but more importantly, TikTok comments.
When I’m not writing for work, you’ll find me writing
for pleasure and out of necessity, reading, and walking my lil dog Mo.
I’m philosophical, fun, and earnestly curious.
My favorite sport is debate. I love people. I probably like you.
WORK EXPERIENCE
Associate Creative Director, Jan 2023 - now
→ Expedia Group, Los Angeles
Senior Copywriter, Nov 2021 - Jan 2023
→ Rosewood Creative, Los Angeles
Senior Copywriter, Jan 2017 - Nov 2021
→ FCB, San Francisco
Creative, Jan 2016 - Jan 2017
→ Calibrate, Auckland
AWARDS
One Show Silver Pencil | Social Media | Beats By Dre | 2023
Webby Winner | Advertising, Media & PR - Social Media Campaign | Beats By Dre | 2023
Webby Winner | Social - Arts, Culture & Lifestyle | Beats By Dre | 2023
Webby Honoree | Social - Television & Film Campaigns | Sony Pictures | 2023
Shorty Awards | Finalist in Humor | Sony Pictures | 2023
Clio Bronze Winner | Film Craft / Casting/Performance | Expedia | 2024
Clio Bronze Winner | Film Craft / Cinematography | Expedia | 2024
SELECT CLIENTS
Entertainment → Apple TV+, Sony Pictures
Tech → Robinhood
Fashion→ Levi’s
Electronics → Beats by Dre
Sport → HOKA, ASICS
Travel → Expedia, Hyatt, QANTAS Airways
CPG → Clorox, Ghirardelli
MARTHA’S COPYWRITING PRINCIPLES©
→ Never use “solve” instead of “solution.”
→ Ask myself, constantly, “will people actually pay attention to or care about this.”
→ No meaningless filler copy.
→ Constraints are good, that’s where truth is.
→ Don’t say the word “wordsmith.”
→ Always pitch something funny.
→ Work hard right until the end.
:~P
Sun: Virgo / Moon: Sagittarius / Rising: Libra
Enneagram: 4w3
Myers-Briggs: ENFP-T