Martha Lees → Copywriter

I am a Senior Copywriter from New Zealand, based in Los Angeles.

About
LinkedIn
Letterboxd
Goodreads



ROBINHOOD


Robinhood wanted to start a TikTok because, like, everyone is on there now. But brands have a hard time standing out on this intensely unhinged and entertaining platform.

So we created a bunch of videos that made finance relatable to Zoomers whose screen time is 12 hours per day and don’t think they’ll ever own a home.  





Role: Senior Copywriter (trend searching, concepting, writing, production)
Agency: ROSEWOOD Creative
Team: Creative Directed by Gareth Pon, Co-written by Maria Bruggere