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Martha Lees →
Associate Creative Director
I am a Copywriter from New Zealand, based in Los Angeles.

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ROBINHOOD


Robinhood wanted to start a TikTok because, like, everyone is on there now. But brands have a hard time standing out on this intensely unhinged and entertaining platform.

So we created a bunch of videos that made finance relatable to Zoomers whose screen time is 12 hours per day and don’t think they’ll ever own a home.  





Role: Senior Copywriter (trend searching, concepting, writing, production)
Agency: ROSEWOOD Creative
Team: Creative Directed by Gareth Pon