Made to Travel

Expedia wanted a brand overhaul. In a category saturated with sales pitches, discounts, and gimmicky mascots, they wanted to stand for something more meaningful. So we redefined their mission: to make travel more accessible. We’re all born curious lil wanderers and grow up longing to travel. It’s one of life’s most meaningful experiences, and everyone should get to do it. After all, we are all Made to Travel.

So we launched a new brand platform–Made to Travel–across every touchpoint, from TV and OOH to social and email, in 12 countries.

Here’s a selection of work I wrote and creative directed under the new platform.

TVC ~ Open Space

TVC ~ Super Abuelita

OOH

Role: Associate Creative Director / Copywriter

Agency: Expedia Creative

Team:    ACD/Art Director ~ Nico Cortinove
   Directors ~ Hiro Murai & Ben Dean
   VP Creative ~ Kevin Tenglin & Luke Harris
   ECD ~ Mike McCommon
Creative Directors ~ Bruno Barbieri & Diogo de Souza Valim