ECOS
AdAge explained it better than me:
“A campaign doesn’t have to target the entirety of Gen Z to go viral. Sometimes it just takes one person.
An entire social campaign was created around TikTok user Max Okazaki. The agency posted a billboard and fliers in his hometown, recruited social influencers that Max followed and revamped the brand’s website all tailored specifically to this one person.
In the end, the campaign was victorious—Max bought Ecos’ laundry sheets and the brand scored a lot of social media attention with influencers.”
Role: Senior Copywriter (concepting, writing, production)
Agency: ROSEWOOD CreativeTeam: Creative Directed by J Smith, Art Directed by Jono Moore
Press: Adage, Adweek