ECOS

ECOS is a climate positive cleaning company that wanted to introduce a new product, Plastic-Free Laundry Sheets, to a new audience: Gen Z. But instead of trying to make a whole generation switch to ECOS (literally how???), we dedicated our campaign and entire budget to convince one person – a random zoomer from Portland named Max.

TikTok campaign

ECOS.com homepage takeover

Instagram Grid Takeover

Results

✲ 2.2M Views on #ecos4max hashtag

✲ 1.8M Views across all TikTok content

✲ 100K Engagements on TikTok creator content

✲ Featured in AdWeek “Marketing Morsels”

✲ Ad Age Small Agency of the Year Featured Work

Role: Senior Copywriter (concepting, writing, production)

Agency: ROSEWOOD Creative

Team: Creative Directed by J Smith, Art Directed by Jono Moore

Press: Adage, Adweek