CLOROX
When I first started working on Clorox, they mostly made ads featuring a lady cleaning her kitchen without much story or intrigue.
But they were launching a new disinfecting wipe (!) and really wanted people to pay attention. Staying in their advertising comfort zone wasn’t going to do that.
So I campaigned tirelessly to sell in this crazy idea and we ended up making the most bizarre campaign in Clorox’s history.
Clorox wipes can clean anything. LITERALLY anything.
Here are the TV spots:
And here are the social-first versions:
Role: Copywriter (concepting, writing, production)
Agency: FCB
Team: Directed by Si & Ad, Creative Directed by Mike Long, Art Directed by Ryan Dowling