CLOROX
Clorox wipes can clean anything. Literally anything.
So we created campaign set in a surreal world where there are Clorox wipes for every single highly specific use.
Here are the TV spots:
And here are the social-first versions:
Role: Copywriter (concepting, writing, production)
Agency: FCB
Team: Directed by Si & Ad, Creative Directed by Mike Long, Art Directed by Ryan Dowling